The Actions in detail
The measures described below are the basis for the certification process. Each bicycle-friendly measure has a corresponding number of points, depending on the implementation effort, cost and acceptance by the employees. A certain number of points must be achieved per action field in order to go through the certification process “bicycle friendly employer”. Click on the differnt action fields to show the included measures. To get detailed information about the measure, just click on more information.
Participation in the B2W scheme / Inter-department competition (big companies)
The „Bike to Work“ campaign takes places every yea. As a participative action for companies it aims to motivate their employees to cycle to work.
Internal Extension of the „Bike to Work“ Campaign
During the yearly „Bike to Work“ (B2W) campaign a company can become active by
- providing additional bicycle-friendly offers during the B2W period
- offering their own „company prizes“ to participating B2W teams
- carrying out competitions between different departments with separate prizes and rewards
Information on Cycling for New Employees or Those Switching from Motoring to Cycling
The start of a new job is also the time to think about the best way to commute and hence is also the best time to start to cycle to work. But also other motorists that would
like to switch and commute to work by bike need appropriate information.
Internal Bicycle Marketing
By continuously informing all employees about cycling-related issues the role of the bicycle within the company is strengthened. Those that already
cycle receive important information that might improve the quality of their commute and future cyclists might be motivated to switch.
Repeating Activities (rituals) to Promote Cycling
In order to sustainably motivate your employees to cycle it is possible to carry out appropriate actions and events on a regular and continuous basis.
Rewards for cyclists
Through appropriate measures cycling employees are rewarded for and motivated to continue to cycle to work.
Individual Trip Planning Guidance for Cyclists
Analog or digital bicycle maps can help to establish
individual cycling routes for employees.
Mentor System – Bike-Buddy Services
In the course of an accompanied bike ride
employees learn about the fastest and safest
cycling routes between their home and work.
Company Bicycle Tour
In order to establish or strengthen the bicycle
culture in your company you can organise a bicycle
Information Events regarding Bicycle Transport
Information events concerning bicycles help to
raise the interest of employees in cycling and why
it would be good to use the bike to commute to
Training Opportunities in the Area of Bicycle Transport
By offering trainings in the area of bicycle
transport it becomes clear that the bicycle is a
perfect alternative to the car with regard to
commuting to work.
Create a Map of the Surrounding Area of your Company
Maps of the surrounding area show
employees, customers and business
partners the available bicycle infrastructure
and the most important locations in the
vicinity of the company (radius; 1,5 km/1m).
Company Mobility- / Bicycle Coordinator
The mobility and bicycle coordinator collects all information regarding mobility and bicycle transport.
He or she is the central contact point for all employees with specific queries regarding
Agreement on Key Objectives to Raise the Bicycle Share within the Company
Environmental and health objectives of the company are the starting point to establish an increase of the bicycle share within the company as a key objective.
Field of Action 2: Coordination und Organisation Development and Determination of Mobility Strategy
It is the aim of a mobility strategy is to achieve the biggest possible effect on the mobility behaviour of employees
with the smallest possible financial, technical and organisatorial effort.
Funding – financial support for cycling
Continuous financial support for the promotion of bicycle transport is necessary to guarantee long-term usage bicycles.
Use Bicycles, Cargo Bikes or Bicycle Trailers for Internal Logistics Operations
A company can save time and money by using bicycles (cargo bikes) for logistics purposes.
Use Cycle Logistics for Deliveries
Cycle-based logistics companies offer a reliable, fast, cost-effective and environmentally-friendly way to deliver your goods on (electric) cargo bikes to your customers.
Use Cycle Logstics for your Own Deliveries
Bicycle messengers can carry out the delivery of
Exchange/Coordination with Other Companies in the Area
Before starting the implementation of internal mobility
management measures it’s useful to exchange plans and
possibly also to coordinate measures with other
companies in the area.
Create Bicycle Maintenance Opportunities
As long as appropriate tools – e.g. a bicycle service box – are available in the company employees should be able to carry our small repairs and maintenance work on their bicycles themselves.
Adapt a Room to be Used for Bicycle Repair Work or Establish Service Contract with Local Dealer
In addition to the bicycle service box a company can also dedicate an entire room to be used for bicycle maintenance work. Should no room be available it is possible to sign a maintenance contract with a local bicycle repair shop to support cycling employees.
Test Days for Bicycles and Bicycle Equipment
Inform your employees during test days about different types of bicycles, ebikes, bicycle equipment and let them try out special bikes. Especially E-bikes present a good solution for many people to switch from cars to bicycles.
Acquisition of company bicycles
As a means of transport company bicycles are cost-effective and fast. On the one hand be used within the company premises in larger businesses.
Price Reduction for Employees in Bicycle Shops
Contact local bicycle dealers, shops and workshops in
order to negotiate price reductions for your employees.
Rental Pool of Special Bicycles for Employees (folding bikes, cargo bikes, bike trailers)
A pool of special rental bicycles can help to increase the
awareness of employees and demonstrate that bicycles are a
realistic alternative to the private car. This pool might include:
bicycle trailers, cargo bikes, bicycle equipment, etc.
Persons commuting to work by bike usually use high
quality bicycles. Especially where bicycle parking areas
are located in public space it is important to consider
Periodical and Seasonal Bicycle-Check-Days in your Company
During a bicycle check day in your company
bicycles of employees are tested for their
roadworthiness (breaks, light, etc.).
Regular Health Checks
Healthy employees show a better performance and
have fewer sick-days. To increase the health awareness
among employees companies should invite to a yearly
Periodical and seasonal key actions
Periodically carried out key actions contribute to motivate employees to come to work by bike all year round.
Bicycle Parking Facilities close to the Entrance (< 100m) or closer than Car Parking Spaces
The acceptance of a bicycle parking facitilty is not only influenced by the quality of the bicycle parking facility but also by its location. In principal, it is true that: “the closer to the entrance, the better“.
Number and Quality of Bicycle Parking Facilities
Offering appropriate bicycle parking facilities at the
company location is an important prerequisite and
one of the main reasons why employees decide to
cycle to work.
Construct Roofed Bicycle Parking Facility
A roof protects the parked bicycles from bad weather
conditions. This way the bicycles are spared (e.g. from
rust) and saddles protected from rain. Therefore, most of
the bicycle parking spaces should be roofed. At least
however those for long-term-parking,.
Lighting of Bicycle Parking Facilities
High quality bicycle parking facilities should have
good lighting and high visibility.
Barrier-free, bicycle-friendly Access
People who can start the bike ride in the morning
quick and comfortable are usually more likely to cycle.
Therefore, bicycle parking facilities should be easily
accessible and ideally located at ground level.
Bicycle Service close to /directly at the Bicycle Parking Facility
It is ideal to combine high quality bicycle parking facilities
with other services like the provision of a bicycle pump,
spare parts, etc.
Take First Steps to Assure Good Access to the Cycle Path Network
Cycle paths increase the comfort for cyclists, are highly
accepted and reduce conflicts with other traffic
participants. A dense cycling network increases the safety
and simplicity for cycling in the city.
Create Bicycle-friendly Access to Secured/Closed Company Premises
Cyclists should have the shortest trip lengths.
Allow Access for Bicycles to Secured/Closed Company Premises
Allow access to secured / closed company premises for
cyclists so that they are able to park their bicycles at
bicycle parking facilities close to the entrance. Access
authorization for cyclists enable an improved mobility on
large company premises.
Depending on the time of the year cyclists need
special clothing and possibly need to change into
different cloths before they start work.
Lockers for Clothing and Bicycle Equipment
In order to improve conditions for cyclists, lockers
can be installed in existing changing rooms or in
other areas that are accessible for employees.
In strong rain, even well-equipped cyclists might
arrive at work completely soaked. In a drying room
their wet cloths can dry comfortably during
worktime. In addition, wet pieces of clothing don’t
litter the office.
Providing cycling employees with shower facilities
gives them the opportunity to freshen up before
In the best case scenarios the previously described
drying rooms are fitted also with washing machines.
Washing machines offer employees the possibility
to wash clothing that got sullied on the way to work,
directly at the work place.
Restrictions for Car Parking
Measures restricting car traffic have a positive effect on the
use of bicycles.
Paied parking for employees
This measure aims to employees for the provision of costintensive
car parking spaces. Moreover, it’s proven that
parking management is one of the most effective measures
to motivate employees to use sustainable modes of
transport for their commute.
Transformation of car parking spaces close to the entrance into bicycle parking facilities or green areas
Transforming car parking spaces has a realistic benefit, but
also a symbolic value. It is thus an excellent opportunity for
companies to demonstrate that supporting bicycle traffic is
Use revenue from car parking fees for bicycle campaigns
Use revenue for parking management to finance measures
that support sustainable means of transport.
Reduce the number of company cars
Many companies offer company cars to their employees.
Despite the fact that a private use of such a car is usually
taxable it has been shown that company cars are an
incentive to use the car more often.
Car-related benefits are not included in employment contracts or are cancelled
Sometimes employment contracts include the utilisation of
car parking spaces as a privelage for employees. Such
agreements are usually detrimental when parking
management models are introduced and reduce the
acceptance of new concepts by employees.
Car-related benefits do not exist or are reduced
Car-related benefits like travel allowance for commuting by
car don’t exist or are reduced or cancelled.
Create bicycle parking facilities for customers
Companies that are visited by customers should
provide parking spaces for this target group.
Motivational programme / system of incentives for cycling customers
Depending on the type of the company it is possible
to provide motivational programmes and/or a
system of incentives for customers that encourage
them to shop by bike.
Customer traffic Bicycle service box
Customers can carry out minor repairs directly at the
bicycle parking place themselves if the necessary
equipment is available.
Informationen for cycling customers
A company can provide present and future cycling
customers with information relating to different
aspects of cycling.