The Actions in detail

The measures described below are the basis for the certification process. Each bicycle-friendly measure has a corresponding number of points, depending on the implementation effort, cost and acceptance by the employees. A certain number of points must be achieved per action field in order to go through the certification process “bicycle friendly employer”. Click on the differnt action fields to show the included measures. To get detailed information about the measure,  just click on more information.

Participation in the Bike2Work campaign

Participation in the B2W scheme / Inter-department competition (big companies)

The „Bike to Work“ campaign takes places every yea. As a participative action for companies it aims to motivate their employees to cycle to work.

Max. Points
10
Effort
Costs
Acceptance
Internal Extension of the Bike to work campaign

Internal Extension of the „Bike to Work“ Campaign

During the yearly „Bike to Work“ (B2W) campaign a company can become active by

  • providing additional bicycle-friendly offers during the B2W period
  • offering their own „company prizes“ to participating B2W teams
  • carrying out competitions between different departments with separate prizes and rewards
     
Max. Points
5
Effort
Costs
Acceptance
Information on cycling for new employees

Information on Cycling for New Employees or Those Switching from Motoring to Cycling

The start of a new job is also the time to think about the best way to commute and hence is also the best time to start to cycle to work. But also other motorists that would
like to switch and commute to work by bike need appropriate information.

Max. Points
5
Effort
Costs
Acceptance
Internal Bicycle marketing

Internal Bicycle Marketing

By continuously informing all employees about cycling-related issues the role of the bicycle within the company is strengthened. Those that already
cycle receive important information that might improve the quality of their commute and future cyclists might be motivated to switch.

Max. Points
7
Effort
Costs
Acceptance
Repeating activities

Repeating Activities (rituals) to Promote Cycling

In order to sustainably motivate your employees to cycle it is possible to carry out appropriate actions and events on a regular and continuous basis.

Max. Points
7
Effort
Costs
Acceptance
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Rewards for cyclists

Through appropriate measures cycling employees are rewarded for and motivated to continue to cycle to work.

Max. Points
4
Effort
Costs
Acceptance
Individual Trip Planing

Individual Trip Planning Guidance for Cyclists

Analog or digital bicycle maps can help to establish
individual cycling routes for employees.

Max. Points
4
Effort
Costs
Acceptance
Mentor System - Bike-Buddy Services

Mentor System – Bike-Buddy Services

In the course of an accompanied bike ride
employees learn about the fastest and safest
cycling routes between their home and work.

Max. Points
3
Effort
Costs
Acceptance
Company bicycle tour

Company Bicycle Tour

In order to establish or strengthen the bicycle
culture in your company you can organise a bicycle
tour.

Max. Points
3
Effort
Costs
Acceptance
Information Events regarding Bicycle Transport

Information Events regarding Bicycle Transport

Information events concerning bicycles help to
raise the interest of employees in cycling and why
it would be good to use the bike to commute to
work.

Max. Points
4
Effort
Costs
Acceptance
Training opportunities in the area of bicycle transport

Training Opportunities in the Area of Bicycle Transport

By offering trainings in the area of bicycle
transport it becomes clear that the bicycle is a
perfect alternative to the car with regard to
commuting to work.

Max. Points
3
Effort
Costs
Acceptance
Map of the surrounding area

Create a Map of the Surrounding Area of your Company

Maps of the surrounding area show
employees, customers and business
partners the available bicycle infrastructure
and the most important locations in the
vicinity of the company (radius; 1,5 km/1m).

Max. Points
4
Effort
Costs
Acceptance
Mobility Coordinator

Company Mobility- / Bicycle Coordinator

The mobility and bicycle coordinator collects all information regarding mobility and bicycle transport.
He or she is the central contact point for all employees with specific queries regarding
mobility.

Max. Points
1
Effort
Costs
Acceptance
Agreemnet to raise bicycle share

Agreement on Key Objectives to Raise the Bicycle Share within the Company

Environmental and health objectives of the company are the starting point to establish an increase of the bicycle share within the company as a key objective.

Max. Points
2
Effort
Costs
Acceptance
development of mobility strategie

Field of Action 2: Coordination und Organisation Development and Determination of Mobility Strategy

It is the aim of a mobility strategy is to achieve the biggest possible effect on the mobility behaviour of employees
with the smallest possible financial, technical and organisatorial effort.

Max. Points
5
Effort
Costs
Acceptance
Money on table

Funding – financial support for cycling

Continuous financial support for the promotion of bicycle transport is necessary to guarantee long-term usage bicycles.

Max. Points
6
Effort
Costs
Acceptance
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Use Bicycles, Cargo Bikes or Bicycle Trailers for Internal Logistics Operations

A company can save time and money by using bicycles (cargo bikes) for logistics purposes.

Max. Points
3
Effort
Costs
Acceptance
Use cycle logistics for deliveries

Use Cycle Logistics for Deliveries

Cycle-based logistics companies offer a reliable, fast, cost-effective and environmentally-friendly way to deliver your goods on (electric) cargo bikes to your customers.

Max. Points
3
Effort
Costs
Acceptance
Use of cycle logistics for own deliveries

Use Cycle Logstics for your Own Deliveries

Bicycle messengers can carry out the delivery of
small shipments.

Max. Points
4
Effort
Costs
Acceptance
exchange with other companies

Exchange/Coordination with Other Companies in the Area

Before starting the implementation of internal mobility
management measures it’s useful to exchange plans and
possibly also to coordinate measures with other
companies in the area.

Max. Points
5
Effort
Costs
Acceptance
Bicycle Maintenance opportunities

Create Bicycle Maintenance Opportunities

As long as appropriate tools – e.g. a bicycle service box – are available in the company employees should be able to carry our small repairs and maintenance work on their bicycles themselves.

Max. Points
7
Effort
Costs
Acceptance
Adopt a room for bicycle repair

Adapt a Room to be Used for Bicycle Repair Work or Establish Service Contract with Local Dealer

In addition to the bicycle service box a company can also dedicate an entire room to be used for bicycle maintenance work. Should no room be available it is possible to sign a maintenance contract with a local bicycle repair shop to support cycling employees.

Max. Points
7
Effort
Costs
Acceptance
Test days for bicycles

Test Days for Bicycles and Bicycle Equipment

Inform your employees during test days about different types of bicycles, ebikes, bicycle equipment and let them try out special bikes. Especially E-bikes present a good solution for many people to switch from cars to bicycles.

Max. Points
4
Effort
Costs
Acceptance
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Acquisition of company bicycles

As a means of transport company bicycles are cost-effective and fast. On the one hand be used within the company premises in larger businesses.

Max. Points
8
Effort
Costs
Acceptance
Prize reduction for employees in Bicycle Shops

Price Reduction for Employees in Bicycle Shops

Contact local bicycle dealers, shops and workshops in
order to negotiate price reductions for your employees.

Max. Points
3
Effort
Costs
Acceptance
Special Bicycles for employees

Rental Pool of Special Bicycles for Employees (folding bikes, cargo bikes, bike trailers)

A pool of special rental bicycles can help to increase the
awareness of employees and demonstrate that bicycles are a
realistic alternative to the private car. This pool might include:
bicycle trailers, cargo bikes, bicycle equipment, etc.

Max. Points
5
Effort
Costs
Acceptance
Anti - theft protection

Anti-theft-protection

Persons commuting to work by bike usually use high
quality bicycles. Especially where bicycle parking areas
are located in public space it is important to consider
anti-theft-protection measures.

Max. Points
5
Effort
Costs
Acceptance
periodical and seasonal bicycle check day

Periodical and Seasonal Bicycle-Check-Days in your Company

During a bicycle check day in your company
bicycles of employees are tested for their
roadworthiness (breaks, light, etc.).

Max. Points
7
Effort
Costs
Acceptance
Regular health check

Regular Health Checks

Healthy employees show a better performance and
have fewer sick-days. To increase the health awareness
among employees companies should invite to a yearly
health check.

Max. Points
5
Effort
Costs
Acceptance
Cycling Tour in Summer

Periodical and seasonal key actions

Periodically carried out key actions contribute to motivate employees to come to work by bike all year round.

Max. Points
5
Effort
Costs
Acceptance
Bicycle parking facilities close to the entrance

Bicycle Parking Facilities close to the Entrance (< 100m) or closer than Car Parking Spaces

The acceptance of a bicycle parking facitilty is not only influenced by the quality of the bicycle parking facility but also by its location. In principal, it is true that: “the closer to the entrance, the better“.

Max. Points
1
Effort
Costs
Acceptance
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Number and Quality of Bicycle Parking Facilities

Offering appropriate bicycle parking facilities at the
company location is an important prerequisite and
one of the main reasons why employees decide to
cycle to work.

Max. Points
10
Effort
Costs
Acceptance
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Construct Roofed Bicycle Parking Facility

A roof protects the parked bicycles from bad weather
conditions. This way the bicycles are spared (e.g. from
rust) and saddles protected from rain. Therefore, most of
the bicycle parking spaces should be roofed. At least
however those for long-term-parking,.

Max. Points
6
Effort
Costs
Acceptance
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Lighting of Bicycle Parking Facilities

High quality bicycle parking facilities should have
good lighting and high visibility.

Max. Points
3
Effort
Costs
Acceptance
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Barrier-free, bicycle-friendly Access

People who can start the bike ride in the morning
quick and comfortable are usually more likely to cycle.
Therefore, bicycle parking facilities should be easily
accessible and ideally located at ground level.

Max. Points
8
Effort
Costs
Acceptance
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Bicycle Service close to /directly at the Bicycle Parking Facility

It is ideal to combine high quality bicycle parking facilities
with other services like the provision of a bicycle pump,
spare parts, etc.

Max. Points
2
Effort
Costs
Acceptance
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Take First Steps to Assure Good Access to the Cycle Path Network

Cycle paths increase the comfort for cyclists, are highly
accepted and reduce conflicts with other traffic
participants. A dense cycling network increases the safety
and simplicity for cycling in the city.

Max. Points
2
Effort
Costs
Acceptance
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Create Bicycle-friendly Access to Secured/Closed Company Premises

Cyclists should have the shortest trip lengths.

Max. Points
7
Effort
Costs
Acceptance
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Allow Access for Bicycles to Secured/Closed Company Premises

Allow access to secured / closed company premises for
cyclists so that they are able to park their bicycles at
bicycle parking facilities close to the entrance. Access
authorization for cyclists enable an improved mobility on
large company premises.

Max. Points
4
Effort
Costs
Acceptance
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Changing Facilities

Depending on the time of the year cyclists need
special clothing and possibly need to change into
different cloths before they start work.

Max. Points
4
Effort
Costs
Acceptance
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Lockers for Clothing and Bicycle Equipment

In order to improve conditions for cyclists, lockers
can be installed in existing changing rooms or in
other areas that are accessible for employees.

Max. Points
3
Effort
Costs
Acceptance
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Drying Rooms

In strong rain, even well-equipped cyclists might
arrive at work completely soaked. In a drying room
their wet cloths can dry comfortably during
worktime. In addition, wet pieces of clothing don’t
litter the office.

Max. Points
2
Effort
Costs
Acceptance
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Showers

Providing cycling employees with shower facilities
gives them the opportunity to freshen up before
work.

Max. Points
2
Effort
Costs
Acceptance
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Washing Machine

In the best case scenarios the previously described
drying rooms are fitted also with washing machines.
Washing machines offer employees the possibility
to wash clothing that got sullied on the way to work,
directly at the work place.

Max. Points
1
Effort
Costs
Acceptance
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Restrictions for Car Parking

Measures restricting car traffic have a positive effect on the
use of bicycles.

Max. Points
10
Effort
Costs
Acceptance
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Paied parking for employees

This measure aims to employees for the provision of costintensive
car parking spaces. Moreover, it’s proven that
parking management is one of the most effective measures
to motivate employees to use sustainable modes of
transport for their commute.

Max. Points
8
Effort
Costs
Acceptance
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Transformation of car parking spaces close to the entrance into bicycle parking facilities or green areas

Transforming car parking spaces has a realistic benefit, but
also a symbolic value. It is thus an excellent opportunity for
companies to demonstrate that supporting bicycle traffic is
taken seriously.

Max. Points
8
Effort
Costs
Acceptance
image

Use revenue from car parking fees for bicycle campaigns

Use revenue for parking management to finance measures
that support sustainable means of transport.

Max. Points
8
Effort
Costs
Acceptance
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Reduce the number of company cars

Many companies offer company cars to their employees.
Despite the fact that a private use of such a car is usually
taxable it has been shown that company cars are an
incentive to use the car more often.

Max. Points
5
Effort
Costs
Acceptance
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Car-related benefits are not included in employment contracts or are cancelled

Sometimes employment contracts include the utilisation of
car parking spaces as a privelage for employees. Such
agreements are usually detrimental when parking
management models are introduced and reduce the
acceptance of new concepts by employees.

Max. Points
5
Effort
Costs
Acceptance
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Car-related benefits do not exist or are reduced

Car-related benefits like travel allowance for commuting by
car don’t exist or are reduced or cancelled.

Max. Points
5
Effort
Costs
Acceptance
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Create bicycle parking facilities for customers

Companies that are visited by customers should
provide parking spaces for this target group.

Max. Points
10
Effort
Costs
Acceptance
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Motivational programme / system of incentives for cycling customers

Depending on the type of the company it is possible
to provide motivational programmes and/or a
system of incentives for customers that encourage
them to shop by bike.

Max. Points
10
Effort
Costs
Acceptance
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Customer traffic Bicycle service box

Customers can carry out minor repairs directly at the
bicycle parking place themselves if the necessary
equipment is available.

Max. Points
3
Effort
Costs
Acceptance
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Informationen for cycling customers

A company can provide present and future cycling
customers with information relating to different
aspects of cycling.

Max. Points
5
Effort
Costs
Acceptance